Eternal Works

Since 1999 Re-established in 2013

Rock's Carolina Furniture

Classic Charm & Chic Style.
Professional Redesign.

If you're looking for the best furniture at the best price; Rock's Caroline Furniture in Virginia Beach is the place to go. You won't get a better deal anywhere else. We were challenged with showcasing their company in a simple form that didn't mislead vistitors on price or items available, while making easy for the store owner to manage the site. We believe the outcome was above board.

The Strategy

Planning and Strategy is the cornerstone for every project we deliver. It starts on paper and is refined through the diverse isights of our team. These are the tools we use to make sure our solutions match up with the client’s goals and the project hits the mark.

Research & Discovery

Your brand & your market. What can we learn?

Goals & Requirements

Who are we reaching? What do we want them to do? How do we want them to do it?

Features & Functionality

What must this product do? What is appropriate? What will make it stand out?

Ideation & Conceptualization

What is possible? What is realistic? What is easiest for your audience?

The Design

The design needed to rival larger competitors while remaining easier to navigate. Showcasing the furniture was the primary goal.

Bestter Furniture Better Prices | RCF

Service & Tech

While this project had it's own unique challenges, there was no need to reinvent the wheel. We used our standard tool set to develop this site. The end product is user friendly and aesthetically pleasing .

  • Content Strategy
  • Information Architecture
  • User Experience
  • Graphic Design
  • Front End Development
  • Search Engine Optimization

The site was developed using WordPress & Adobe Photoshop primarily. JQuery was added to the sauce for final touches.

Coveying a young, energetic, professional fitness team that gets solid results was nailed nearly on the first attempt. With the guidance of solid planning and wireframes, we were able to focus on the right photography and creative ideas to produce an inspiring design.

Patrick T. - Owner

Rock's Carolina Furniture

The Team

The team was selected based on the skill required to complete the job efficiently. Here are the folks that made the project such a huge success.