When it comes to marketing automation software, ActiveCampaign and HubSpot are two of the most popular options. They offer a myriad of marketing automation and sales features for businesses of all sizes.
But which one is the best for your business?
While ActiveCampaign offers advanced segmentation using lists, tags, and custom fields to target your customers, HubSpot revolves around a customer relationship management (CRM) system offering robust reporting and contact management features.
In this post, we'll compare and contrast ActiveCampaign vs HubSpot to help you decide the best platform for your business. We'll look at what each entails, its advantages and disadvantages, its features, and when to use them.
Established in 2003, ActiveCampaign is a Chicago-based company that provides customer-experience automation software for small and medium businesses. It offers a suite of features to help companies engage with their customers by automating marketing, sales, and customer support processes.
ActiveCampaign provides advanced automation through workflows and segments using lists, tags, and custom fields to enhance your email marketing, CRM, and support operations.
HubSpot is a software company that provides inbound marketing and sales software to businesses of all sizes. It was founded in 2006 in Cambridge, Massachusetts. HubSpot offers a wide range of features to help companies with their marketing, sales, and customer support efforts by providing a full suite of tools to help with inbound marketing, lead management, contact management, CRM, and sales pipeline reporting.
One of the distinguishing features of HubSpot is its built-in CRM system, which offers robust contact management and reporting features. HubSpot also offers a wide range of integrations with other software platforms to provide a more comprehensive marketing and sales automation solution.
The primary difference between ActiveCampaign and HubSpot is their respective areas of focus. ActiveCampaign is primarily an email marketing automation tool, while HubSpot is a CRM system with marketing and sales automation features.
ActiveCampaign is also best suited for SMEs looking to enhance their customer relationships, while HubSpot is better suited for larger businesses that need a more comprehensive CRM system. Unlike ActiveCampaign, HubSpot offers more robust reporting features and a wide range of integrations with other software platforms.
To help you make an informed decision, looking at the advantages of each platform is crucial.
Of course, no platform is perfect, and both ActiveCampaign and HubSpot have disadvantages.
ActiveCampaign and HubSpot have many features in common, but some elements are exclusive to each platform.
When choosing the best platform for your business, the decision depends on your business's needs and what you're looking for in a marketing and sales automation solution. If you're looking for a more comprehensive CRM system, HubSpot is likely the better choice.
If you're mainly interested in email marketing automation, then ActiveCampaign is a better option. Ultimately, the best way to decide is to try out each platform and see which one works best for you.
Understanding when to use ActiveCampaign is essential to get the most out of its features. Here are a few scenarios where ActiveCampaign is a great choice:
Consider using HubSpot in these scenarios:
ActiveCampaign and HubSpot are beneficial tools that can help businesses automate their marketing, sales, and customer support processes. When deciding which platform is right for you, it's essential to understand the different features and how they can benefit your business.
ActiveCampaign is an excellent choice for businesses looking for email marketing automation, while HubSpot is a better option for businesses that need a more comprehensive CRM system. If you are looking to expand your customer base or need more leads and traffic, Eternal Works can help you achieve your business goals.
We are a full-service growth agency that can help you implement HubSpot, ActiveCampaign, and other marketing automation tools to increase your leads and traffic. With us, you will get mountains of leads and sales to boost the growth of your business. Contact us today to learn more and download our template to use hashtags like a pro!