Our favorite blue bird has gone through some wild changes lately. From a name change to new ownership, it's been quite the ride.
But one thing hasn't changed: X (formerly Twitter) remains a powerhouse for businesses looking to make their mark online. It continues to stand out as the go-to space for real-time communication and engagement with a broad audience.
With over 368 million monthly active users worldwide, X gives businesses like yours an incredible opportunity to shine. Think about it - that's millions of potential customers waiting to discover your brand.
As a business owner, you're sitting on a goldmine of opportunities. The reasons to try social media marketing are plenty. It can boost your brand awareness, build stronger customer relationships, and quickly address any concerns through direct messages or public replies.
Sure, it takes some know-how to get it right. X moves at lightning speed, but that's exactly what makes it perfect for sharing timely updates, promoting your products, and driving traffic to your website.
In this guide, we'll walk you through everything you need to know to master X for your business.
Back in 2006, Jack Dorsey had a brilliant idea. He wanted to create a platform where people could share quick updates with friends - kind of like text messages, but public. That simple concept grew into the global phenomenon we now know as X, one of the top social media platforms for businesses in the world.
Its magic lies in its simplicity: short messages limited to 280 characters. This constraint makes every word count and keeps conversations snappy and engaging. Because of this unique format, X became the perfect spot for breaking news, quick updates, and real-time conversations.
But why should your business jump on board? Well, remember those 368 million users we mentioned? That's just the start. 77% of users are more likely to buy from brands they follow on social media. That's a direct line to growing your business.
What makes X really special is its versatility. You can share text, images, videos, and links - giving you plenty of ways to show off your brand's personality. Many businesses are also beginning to use X for customer service.
And here's a fun fact: 75% of B2B businesses are already marketing on Twitter. Whether you're selling to consumers or other businesses, you're in good company.
Throughout this guide, we'll use some special Twitter lingo, which those unfamiliar with the platform might find confusing. This section will act as a glossary of sorts, where you can refer to it if you ever feel lost.
Ready to jump in? Let's get your account set up! But hold on - you don't want just any account. You need a business account with all the extra features, such as special tools like detailed Twitter analytics and advertising options that regular accounts don't have. The good news is that setting one up is just as easy.
Here's your step-by-step guide:
After setting up your basic account, it's time for an upgrade! Here's how to switch to a Professional Account:
With your account up and running, the real fun begins! It's now time to launch your X (Twitter) marketing campaign and reap the rewards. Over the years, experts have devised various strategies for maximizing X (Twitter) as a marketing tool.
Here are some tips and tricks to help you achieve success on the platform:
Although many platforms use hashtags nowadays, Twitter was actually the very first to pioneer them. Therefore, it's no surprise that hashtags still play a crucial role in improving content visibility and reach on the platform.
When someone clicks a hashtag, they see all posts using that tag. Here's how you can use that to your advantage:
Want to hear from your followers? Polls make it fun and easy!
To make the most of your X (Twitter) marketing strategy, you have to understand the concept of live tweeting and how it relates to brand awareness.
Live tweeting means sharing updates about events as they happen. Whether you're at a conference or launching a new product, it lets followers feel like they're right there with you. It creates a sense of community.
Live tweeting creates instant connections with your audience. You can answer questions on the spot and share exciting moments in real-time. Plus, using event hashtags helps new people find your brand. And with real-time insights, you can gauge audience reactions and adapt your content based on their responses.
Planning makes perfect! Before your event, prepare some key points and images you want to share. Create a unique hashtag that people can follow. During the event, engage with others using your hashtag - retweet interesting comments and respond to questions.
Look at how Samsung used live tweeting during their Galaxy Unpacked event. They shared product reveals in real-time, responded to customer questions, and created buzz that lasted for days!
In today's world of Russian bot farms and fake news, that blue checkmark means a lot. It tells people they can trust your account. The blue checkmark is X's way of saying, "This account is the real deal." It proves you are who you say you are. Verified accounts often get more social media engagement because people trust them more.
Stay active and play by the rules! X might take away your verification for long periods of inactivity. But most importantly, you must avoid violating X (Twitter)'s rules, such as engaging in spammy behavior or harassment. That also includes engaging in platform manipulation and spam.
Finally, changing your account's name or handle without updating your verification status can lead to losing your verified badge.
What separates good X accounts from great ones? Using every tool in the toolbox!
They say data is the new gold because of how much it's worth to businesses. Use it to help you make better decisions. X Analytics shows you which posts work best and when your followers are most active. For example, if you notice your morning posts get twice the engagement of afternoon posts, you know when to share your best content!
Influencer collaborations can supercharge your reach. In fact, 49% of users rely on recommendations from influencers. Find influencers who match your brand values and build real relationships with them.
While organic reach is great, sometimes posts need an extra push. X Ads lets you target specific audiences and boost your best content. Start small with a test budget before scaling up.
X might seem overwhelming at first, but you now have all the tools you need to succeed! Remember to stay consistent with your posting, engage with your followers, and use data to guide your content strategy.
Want to take your X game to the next level? Having an experienced agency by your side can help you navigate the platform like a pro.
We help businesses just like yours transform their X presence from good to absolutely amazing. Our team of social media experts knows every trick in the book to get your content seen by the right people at the right time. Contact us today to get started.