Increased website traffic
722%
Increased website traffic by 722% in the first 6 months
Reduced Bounce Rate
60%
We reduced the bounce rate by 60% in 3 months.
Applicants
140x
Increased Web Applicants by 140x over 6 months
The Challenge
Using HubSpot For Employee Recruitment
SSVA was having trouble generating enough leads for their hiring campaign. Their hiring page had a 99% bounce rate and a 0% conversion rate. SSVA also needed to reduce turnover and increase employee engagement.
How We Helped
Eternal Works started with a hiring campaign on facebook to drive candidates to SSVA immediately. Running multiple ads for each division simultaneously to meet various hiring needs.
E-W also redesigned the website to decrease the bounce rate and improve online website conversions.
Finally, Eternal Works implemented HubSpot to manage marketing efforts, automate the hiring process, and track ROI.
About The Company
Executive Summary
Support Services of Virginia (SSVA) is one of the oldest privately owned Medicaid Waiver providers and the largest provider based in Virginia with 300+ in staff and 4 divisions statewide. They worked with Eternal Works (E-W), a marketing agency that is a certified HubSpot partner, to increase traffic, leads and measure ROI of their recruiting efforts. SSVA was able to quickly execute on strategies with the help of Eternal Works.
Results
By starting with Facebook ads, SSVA was able to see their primary challenge addressed almost immediately. This also increased traffic to their website overall.
E-W’s redesign of the site lowered the cost per click of the Facebook ad campaigns, reduced bounce rates overall (by 70% on their hiring page and home page), and increased their conversion rate.
Utilizing HubSpot allowed E-W and SSVA to start tracking each campaign throughout the whole funnel. E-W was able to build out an automated process for employee applicants, start a company blog as well as an employee newsletter.
“
The help Eternal Works has provided, even beyond marketing, has been invaluable.
C. Dodd
President
Support Services of Virginia (SSVA)
